E-mail marketing is a form of Internet promotion that is manifested by sending messages or promotional materials by e-mail. They may be advertisements, promotional messages, commercials or other requirements.
Any type of content taking this form can be considered e-mail marketing, and its purpose is to attract new customers, to improve the relationship with existing customers or to loyalty them, through messages that only arouse the feeling that behind the brand- there is something human.
For such a campaign to work, its success must be measured, and the first step is to get the message to the Inbox. Due to the tools we use, we can find out if the e-mail provider supports several messages at the same time or if the e-mails we send will be spam.