SEO Services
Happy Advertising offers you high quality digital and promotion servicesThere are many marketing and promotion methods through which you can grow your business, but in our opinion, SEO is the most important. The concept of SEO is, however, a little different from traditional marketing, and this difference must be understood in order to have real expectations from such a method of promotion.
SEO is the acronym for Search Engine Optimization and refers entirely to the techniques by which your site can reach the first page of results displayed by search engines. Well done, SEO can bring a better position to your business than your competition. Otherwise it may take you to bottom pages of search engines or it may even make you invisible.
We are a team of artists, in the true sense. Creative, but also extremely well organized.
What you get with SEO services:
Quality website traffic.
24/7 promotion, due to the position in rankings of displayed results.
Brand credibility.
Long-term marketing strategy.
Maximum visibility of the business.
A more enjoyable experience for the user.
On-page SEO
Each SEO strategy aims to achieve superior positions in the search results list that a search engine generates when someone undertakes an online search. To achieve this, we design and optimize websites based on algorithms that Google considers to be qualitative. Basically, there are two important factors that determine the position in the Google ranking: on-page and off page SEO.
The elements on the actual page of the website include technical configuration, quality of the code, visual and written content and the ease of use. Off-page factors, such as links from other sites, social media activity, or other marketing activities, bring you visitors that you can turn into customers. The more links to the page are more relevant, coming from entities with high authority in the online sphere, the higher you rank.
SEO promotion on the page involves all those aspects that you have total control over; from the control of the technical problems to content quality. A well-optimized page will greatly increase the success of your offline campaign.
Generally, people come to your website because it provides the information they are looking for. But in order to reach your site, they must first find it. That is, it must be displayed by Google in the list of results. And this depends strictly on how Google tags the content of your page.
Google reads all the content of a page, and if it is good quality, it will attract more visitors, giving it a higher position in the list of results. To be considered as quality content in Google’s eyes, it must be keyword-based, informative and easy to navigate.
As for users, they need to easily understand the information displayed on your page and quickly find what they are looking for. Speed is also important, even if the user knows the road they need to travel to get where they want.
Off-page SEO
This service targets what is happening outside the actual page of the website, but which affects your business. It contains, inter alia, link building, social media – for integrated communication or Local SEO. In short, Off-page SEO is about generating traffic to your site through different means.
When you do SEO optimization on the page, you focus on making it look good, have quality content, and a solid, easy-to-follow structure; and, of course, fast charging on mobile. When you build quality content and get a strong link to that content, the chances are higher that you grow in Google rankings. And a higher position in this ranking invariably attracts public confidence and brand awareness.
The better a website ranks in the list of results a user gets when searching for something online, the better it will automatically enjoy a better reputation in the user’s eyes. Because everyone looking for services or products online knows that these positions are not random but are developed based on a site’s quote. So a site rated by Google as a quality site will also pass into the eyes of the buyer as a quality, trustworthy site, which will greatly increase conversion rate
Search engines analyse links to determine the value of information or the entire page. Links to other websites with a strong presence and solid notoriety in the online environment are very important, which is why we will seek to have the most influential voices to talk about your business and help you grow.
How do we create an SEO strategy for your site?
We Analyse the Business Environment and the Current Situation of the Website
Before starting any SEO strategy for your website, we investigate and understand very well the field of activity of the business, we establish according to which is your target audience, we evaluate the current performance level of the website from the point of view of SEO elements present and we follow the competition to be always one step ahead of it.
Everything revolves around keywords. Because they are the ones through which users reach the services or products you offer. Their efficient use largely determines the performance of a SEO campaign. So in order to optimize a SEO campaign, we first identify the keywords that are already used on your website and do an analysis to determine which ones are the most effective. That is, we determine the words that most shorten the user’s path towards you. Then we use them to bring it directly to your site.
The advantages of an SEO promotion campaign
One of the main goals pursued by most of online promotion campaigns is visibility. Visibility in the virtual environment is crucial today for any business. Depending on this, your business may grow impressively or, conversely, experience decline. Being visible in the online environment means being one of the buyer’s options.
A SEO optimization service is just that, but it uses techniques and strategies to promote not only differently from traditional marketing, but also much more robustly.
An extremely important parameter regarding the evolution of your business, visibility can be obtained by using many means of promotion. Compared to most of the usual advertising campaigns, SEO promotion has an extremely important advantage, namely persistence.
Visibility obtained through SEO services is the result of an organic process, designed and implemented step by step precisely to get the most sustainable results. If many of the campaigns are simply “injecting” advertising content in order to maintain their visibility, SEO campaigns gain from a systematic process of disseminating relevant information in the online environment.
As this process is consolidated not only the results become more efficient, but also their persistence is consolidated, maintaining for a much longer time even if these optimization services are abandoned.
How do we work?
We Analyse the Business Environment and the Current Situation of the Website
Before starting any SEO strategy for your website, we investigate and understand very well the field of activity of the business, we establish according to which is your target audience, we evaluate the current performance level of the website from the point of view of SEO elements present and we follow the competition to be always one step ahead of it.
Everything revolves around keywords. Because they are the ones through which users reach the services or products you offer. Their efficient use largely determines the performance of a SEO campaign. So in order to optimize a SEO campaign, we first identify the keywords that are already used on your website and do an analysis to determine which ones are the most effective. That is, we determine the words that most shorten the user’s path towards you. Then we use them to bring it directly to your site.
We Establish Relevant Keywords
As specified above, keywords are the solution to a successful SEO campaign. When we get to know the target audience, we also know how they communicate and the words they use to search for the products or services they need.
A good way to determine which keywords are most appropriate is to analyse the words used by competition or the number of businesses competing for a particular keyword. The more a keyword is more popular or coveted by the market, the greater its chances of success.
After analysing all the options, we select and prioritize the best performing words and establish the most suitable list to promote your business. That is, that list through which your business can reach top positions in search rankings. And, implicitly, in the first options of those looking for services or products in the category of those you offer.
We Optimize Website Content and Its Online Presence
There are certain elements that search engines follow when designing the order in which the results of an online search are displayed.
Titles, descriptions of graphic elements and product categories, all must be designed in such a way as to provide the user with an online experience that is not only enjoyable but also useful. To encourage not only prolonged browsing on your page, but also its return on this page. And the years spent in the field have taught us how to do this.
Because the off-site part of a SEO campaign, which is how your page gets referrals from other websites, is also very important, a powerful SEO promotion campaign must also cover this dimension. The more your site is known and has more mentions, coming from other pages, the better positioned it will be in the results provided to users by search engines.
We Constantly Monitor the Results
Keeping a close watch on the results of SEO campaigns is also an important part of the whole process. This way we know exactly what works and what doesn’t, so as to optimize the campaign as best as possible. Depending on the relationship between the techniques used and the results obtained, correlated to the functional dynamics of the market, we are constantly reviewing strategies to ensure optimum efficiency.
The best results are obtained in time because search engines firstly probe the consistency of a website to give it the qualification to propel it into leading positions. So one of our main goals is to give you the consistency your online business needs to grow; Also in the top of Google rankings, but also in sales rankings; And to enjoy recognition at a much higher level.
Frequently Asked Questions
What is the price of SEO services?
Each niche requires a different approach, and the difficulty may be smaller or greater. If you want to fight for a keyword that has tens of thousands of monthly searches, then you have to work twice as much and so the costs will obviously be higher. Therefore, the final price depends on several factors and is calculated once we have all the information about your business.
Is SEO promotion leading me to the TOP faster?
We know you want fast results, but unlike PPC services, which bring you on the first place in Google in a few hours, SEO takes more time. This is because Google has to read tons of content daily and decide which ones to index and which ones not.
The way in which SEO promotion takes you to the TOP is, by its very nature, a lasting one, but without it doing you any harm. On the contrary. Even if such campaigns extend over longer periods, their benefits are also more consistent. Firstly because the results obtained are more solid and persist longer after the end of the campaign.
Unlike other promotional campaigns whose benefits end with the end of the campaign, the results you get through SEO campaigns are organically obtained which means that the completion of the campaign will not cancel them.
Do you provide SEO optimization services only in Bucharest or in other cities as well?
Of course, we can help you no matter what area or niche you are in. We are always connected with you by phone, e-mail, Skype and, if possible, we can set up regular meetings. In this way the geographical or any other borders do not influence the quality of the services we offer you. Regardless of the physical location of your business you will benefit from the best SEO optimization services for your site.
Circumscribed to your field of activity and calibrated according to the performance pursued and the audience to which they are addressed, SEO services we provide will surely help you develop beyond any border. And in the long run.
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